When running ads on Facebook, you can be directing traffic from those pages directly to your Shopify store or to an in-between page first. 

An "in-between" page is a landing, presell, VSL or other type of page that placed between your Facebook ad and your Shopify store. 

If you are running your ads to in-between pages first, make sure to Set Up Uncoil's Tracking Code on every “in-between” page you have for Uncoil to be able to attribute your Facebook Ads your Shopify Sales and give you most powerful insights. 

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